Paid media, engineered differently.
Working closely with your team to run paid media that merges sharp strategy, honest measurement, and automation that scales.
Four years ago I opened an ad account for the first time. What happened after that is easier to show than explain.
A certificate at SLIM, then a diploma at EMinds. I wanted the fundamentals before I touched anyone's budget.
I took the Preliminary Certificate in Digital Marketing at the Sri Lanka Institute of Marketing, then went deeper with a Diploma in Practical Digital Marketing at EMinds Academy. Two things stuck: marketing is a numbers discipline, and the people who win are the ones who actually understand the platform, not just the buzzwords.
Six months as an intern at One Day Digital. Then they kept me. First real accounts, first real pressure.
I started as a Digital Marketing Intern in January and moved into a Digital Marketing Executive role by June. SEO, content, and my first hands on a live ad account. Practising on my own was comfortable — spending someone else's money was not. That year taught me more than any course could.
Visual Studios Plus. A full year owning SEO and paid across a mixed client roster.
As a Digital Marketing Specialist I ran search, social and SEO across a range of accounts. This was where I stopped thinking in campaigns and started thinking in systems — how tracking, creative and budget decisions feed each other, and why most accounts leak money in the gaps between them.
Digibrush — Sri Lanka's most awarded agency. Bigger budgets, sharper standards, no room to guess.
Joining the performance team at Digibrush changed the scale of everything. Real budgets, national brands and a room full of people who knew more than I did. I moved fully into paid media strategy — Google, Meta, LinkedIn and TikTok — and started building the reporting and automation the team kept asking for.
The Emerald Double Pocket campaign took the Grand Prix at SLIM Digis 2025 — and was the most awarded work of the night.
As the performance marketer on Emerald, I watched the Double Pocket campaign take Grand Prix for Agile Moment Marketing, plus Gold for Agile Moment Marketing, E-Commerce and Small Budget Impact, Silver for Digital Bravery and a Merit for Performance Marketing. Digibrush took its third consecutive Grand Prix and 24 wins that night. Small budget, sharp idea, relentless optimisation — that combination still shapes how I work.
Performance Marketing Specialist. Same discipline, more ownership over the systems behind it.
I moved to Azbow in April as a Performance Marketing Specialist. The brief is broader here — strategy, media buying, and the automation and reporting layer underneath it. Fewer handoffs, faster decisions, and a lot more of my own code running in the background.
Four years in, $150K+ a month in spend, and I still think the biggest edge is being able to build your own tools.
Platforms keep shipping updates — server-side tracking, value rules, AI traffic channels in GA4. Most advertisers wait for someone else to build the workflow. I write it myself: automations, custom reporting, cleaner data pipelines. That's the difference between running campaigns and running a growth system.
Four years running paid media for brands across retail, telco, hospitality and e-commerce — including award-winning campaign work with Sri Lanka's most awarded agency. Here's a look at some of it.
The Double Pocket campaign — Grand Prix for Agile Moment Marketing at SLIM Digis 2025, and the most awarded work of the night.
A cross-border strategy targeting the European market — look-alike audiences, personalised creative and currency-hedged budgets.
Telco campaign work delivered with the Digibrush performance team.
Retail performance campaigns delivered with the Digibrush performance team.
Brand campaign work delivered with the Digibrush performance team.
Placeholder — swap in a lead generation account with the numbers you're allowed to share.
Placeholder — a good spot for an automation or custom reporting build you're proud of.
Placeholder — a server-side tracking or measurement rebuild.
Placeholder — a creative-led social campaign.
Strategy, measurement, and automation combined — turning your budget into a growth system that compounds.
Paid media management across Google Ads, Meta, LinkedIn and TikTok, plus the tracking and reporting underneath it. Same discipline every time. The only difference is the size of the engagement.
Minimum 3 months · Built for $10k+ monthly ad spend
A dedicated performance marketer running your Google Ads and Meta Ads accounts. Strategy, media buying, and the conversion tracking and reporting layer underneath it.
Minimum 3 months · Built for $25k+ monthly ad spend
Full-funnel paid media management across every channel that matters, with server-side tracking and a proper creative testing engine built underneath it.
Scoped in one call, quoted in writing within 48 hours
Not everything fits a monthly retainer. Google Ads audits, one-off campaign sprints, GA4 and conversion tracking rebuilds and marketing automation projects.
Every ad account has room to grow. You get a clear view of what's working, what's quietly wasting budget, and how to move toward a setup that's faster, cleaner and easier to scale.
Retainers start at $1,500 a month for accounts spending $10,000 or more, and $3,000 a month for multi-channel accounts above $25,000. Above $25,000 in monthly ad spend the fee moves to 10% of media. One-off audits and campaign sprints are quoted per project.
Month one is campaign build and conversion tracking repair. Month two is where testing starts producing signal. Judging paid media on 30 days means judging the setup, not the performance.
No account managers, no sales team, no office. You are paying for the person doing the work. The trade is that I take on a limited number of accounts.
Above $25,000 a month, yes — 10%. Below that a flat monthly fee is fairer to you, because the work does not scale with the budget in a straight line.
Start with an audit. It takes five working days and covers account structure, conversion tracking and attribution. If it tells you everything is fine, that is a useful thing to know.
$5,000 a month for the Ongoing Retainer and $25,000 for Growth Partner. Custom projects have no minimum. Below $5,000 a retainer eats too much of the media budget to be honest work.
Yes. Based in Colombo, working with brands across Sri Lanka, Dubai and the UAE, and remotely with teams in other markets.